Core Values:

My Guiding Principles; My Personal Code of Conduct

I include this list because determining ones values — what you find most important — is the number one thing a person can do to live the life of their dreams. This is especially important in todays world with social media and advertising bombarding us with harmful ideals of what it means to be a person; to be a man or a woman; with what we need, or should have, to be happy. Tony Robbins says, “We will act consistently with our view of who we truly are, whether that view is accurate or not.” Take control of your actions and your life by deciding for yourself who you are and what is important. Don’t wait. There is no greater thing a person can do to make their dreams come true.


“Principles are fundamental truths that serve as the foundations for behavior that gets you what you want out of life. They can be applied again and again in similar situations to help you achieve your goals.” —Ray Dalio



“Think for yourself to decide 1) what you want, 2) what is true, and 3) what you should do to achieve #1 in light of #2 . . . . . . and do that with humility and open-mindedness so that you consider the best thinking available to you.” –Ray Dalio, Principles: Life and Work



“We see the world, not as it is, but as we are──or, as we are conditioned to see it.” –Stephen Covey

“We will act consistently with our view of who we truly are, whether that view is accurate or not.” – Tony Robbins


One more thing: What is EXCLUDED from this list is equally as important as what is included. For years, before deciding my values, I desired freedom above all. On my travels, I achieved an ultimate freedom. Alone in the wilderness with everything I needed to survive, I was beholden to no-one or no-thing. I had little to no need for money. I was even outside of the limitations from social norms. But, I was still unhappy. I had dreams of creating — sharing stories through writing, photography, and speaking — but I couldn’t, or wouldn’t, do the work. The problem was that in valuing freedom above all else I lacked discipline and accountability (two of the most important values of success). Of course I wouldn’t listen to myself (discipline). Why the hell would I when all I wanted was to be free?! This is a gross exaggeration of my problems but it makes the point: Beware values that conflict; that pull you in two different directions. Now, freedom no longer makes my list. (I realize that what I truly desired was freedom from a tortured mind; from an internal editor that criticized my every waking moment. This is a story for another page.)

My Core Values:

  • Above all, people matter. Make sure they know it.
  • Find and face your fears. They lead to opportunity. 
  • Choose actions that are in your best interest.
  • Work Hard. Make your dreams reality. 
  • Pain is a promise but suffering is optional.
  • Be authentic & Stay weird.
  • Make life easy; Keep it simple
  • Stay fit, move everyday, and never stop.
  • Read. Read as often as possible. 
  • Stay Hungry! Stay Present. Stay Focused.
  • Never give up. There is ALWAYS hope.

  1. Reality and Responsibility — ACCOUNTABILITY

Ultimately, I am responsible for everything that happens in my life. My thoughts and my decisions, my actions, create my reality. If I examine my life and I hold myself accountable to an ever higher set of standards, I can and will accomplish anything I should so decide. 

  1. Discipline and Determination — HUNGER

Enjoyment results from work that brings me closer to a goal. Joy, self love, is discipline. It means saying to myself, “I love you too much to let you do that.” Most are unwilling to do what it takes to make their dreams come true. I am not most. To feel successful, I must have control of my mind; I must choose actions that are in my best interest. I must be disciplined. 

  1. Courage and Conviction — STRENGTH

To do what is necessary. To trust myself and my instincts. To have the courage to abide my convictions in the face of fear. Fear is excitement and can only be found outside of my comfort zone. This is where and how I grow. Strength protects. It also tests and challenges. It enables love to grow. 

  1. Gratitude and Appreciation — LOVE

If I have only this, even if I have nothing else, I am okay and life is good. Without friends and family — without good and honest people to care and to share — life is not worth living. Happiness is trading expectation for appreciation. I expect only respect.

  1. Genuine and Authentic — INTEGRITY

Integrity is everything. If I cannot look at myself in the mirror, if I cannot trust or appreciate those I love and see this in their eyes reflected back, I am lost. Integrity is also defined as “the state of being whole and undivided.” I am united when I stay true to myself and my values.

  1. Curiosity and Exploration — ADVENTURE

I grow when I am outside of my comfort zone. I grow when I push myself mentally and physically. Nothing tests my limits and pushes my boundaries better than adventure.

“The goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth.” ― Yvon Chouinard

  1. Passion and Creativity — PLAY

“A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, and leaves others to determine whether he is working or playing. To himself, he always appears to be doing both.” —L.P. Jacks

  1. Insight and Introspection — AWARENESS  

The moment is all we have. Stay present. Remember this list. Life goes on or it ends. Keep luck on your side. And always, Live with Love and Stay Hungry.

“It’s in your moments of decision that your destiny is shaped.” –Tony Robbins


“I am not a product of my circumstances. I am a product of my decisions.” —Stephen Covey


“Every time you confront something painful, you are at a potentially important juncture in your life—you have the opportunity to choose healthy and painful truth or unhealthy but comfortable delusion.” ― Ray Dalio, Principles: Life and Work

Take Action:
“You see, in life, lots of people know what to do, but few people actually do what they know. Knowing is not enough! You must take action.”


“A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided.”

– Tony Robbins

Take Control:
“Self discipline is the definition of self love. When you say that you love yourself, it means that you have behavior towards yourself that is loving. TAKE COMMAND OF YOUR LIFE. Choose actions that are in your own best interest.” –Will Smith


“The secret of success is learning how to use pain and pleasure instead of having pain and pleasure use you. If you do that, you’re in control of your life. If you don’t, life controls you.” – Tony Robbins

Change Your Life:
“Change your attitude and you change your life.
You cannot control what happens to you in your life, but you can always control how you respond to it. The way you choose to respond is a reflection of your attitude. By changing your attitude, you also change your perspective and change your life.” Roy Bennett


“Success comes from the inside out. In order to change what is on the outside, you must first change what is on the inside.” Idowu Koyenikan